GIVING BACK FIRST
ANIMAL WELFARE
ANIMAL WELFARE AT CLOUD7
Animal welfare is a cause close to our hearts, the RESC7UE Collection was created to regularly support selected animal welfare organisations in their missions. Collaborating with worldwide renowned illustrators and artists, RESC7UE releases limited-edition capsules of dog and human accessories and apparel with a portion of the proceeds going directly to animal welfare organisations. This support covers expenses such as veterinary costs and promotes educational initiatives within communities.
EVERYDAYSTRAY
Everydaystray is a non-profit animal welfare organisation dedicated to giving Bulgarian street dogs a second chance in life.
CLOUD7 founder Petra with four-legged shelter residents
OUR PARTNERSHIP WITH EVERYDAYSTRAY
Everydaystray rescues homeless hounds from the streets, providing warmth, comfort, connection and sanctuary. In addition to medical attention and procedures such as neutering, the shelter offers social behaviour management, guiding each dog with love and patience along the path to adoption.
Petra with Clair and Neil, the two responsible operators of the Everydaystray shelter
The dogs in the shelter getting the love they deserve from Clair
Puppies cuddling at the Everydaystray shelter
RESC7UE
The goal of our collection as well as our sub-initiative Together for RESC7UE is to generate greater awareness for animal welfare in all shapes and forms as well as organisations across continents. With each purchase, you are contributing to helping dogs (and other animals) in need. Through donations in winter 2022, we were able to help build and complete a quarantine station at the Bulgarian shelter Everydaystray.
Animal Welfare to wear - the RESC7UE Shirt „Heart“
The Photography Book Everydaystray with breath-taking photos by Robert Altermoser
A few rescued four-legged family members have also made their way into the Cloud7 pack, including Otto Jungebluth, a mutt with fur white as snow who was lucky enough to be rescued by Onedogisnodog from Cyprus six years ago, now lives with Cloud7’s very own founder Petra Jungebluth.
Founder Petra with Otto
GET INVOLVED
If you would like to get involved, here is a selection of our trusted animal welfare organisations:
OUR RESC7UE COMMUNITY:
1. Alina und Ginger of @gingipowers
2. Bianca of @worryaboutitlater