Cloud7 is a company that puts dogs first amongst all else. Since the moment the first sale was made, spare funds and products have been routinely donated to good causes.


Everydaystray is a non-profit animal welfare organization dedicated to giving Bulgarian street dogs a second chance in life.

Petra with Clair and Neil, the two responsible operators of the Everydaystray shelter


I feel indescribable respect for Clair and Neil’s work, tireless dedication and optimism. What they have already achieved with their actions and to hear their plans for the future makes me proud.

Cloud7 founder Petra with the four-legged shelter residents

The dogs in the shelter getting the love they deserve from Clair

Neil walking the dogs

Puppies cuddling at the Everydaystray shelter


In 2019, Cloud7 launched the RESC7UE Collection in collaboration with renowned illustrators to raise funds for the non-profit animal welfare organization Everydaystray. You can expect to see many more premium products in this collection in the future.

Tierschutz zum Anziehen — das RESC7UE Shirt „Heart“

RESC7UE T-Shirt „Love“

The photography book Everydaystray with breath-taking photos by Robert Altermoser

Behind the scenes, Cloud7 sponsors animal shelters locally as well as overseas. A few rescued four-legged family members have also made their way into the Cloud7 pack, including Otto Jungebluth, a mutt with fur white as snow who was lucky enough to be rescued by Onedogisnodog from Cyprus six years ago, now lives with Cloud7’s very own founder Petra Jungebluth.

Petra and Otto


Read more about our commitment and contribution to animal welfare organizations in this magazine article.


If you would like to get involved, here is a selection of our trusted animal welfare organizations: