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Cloud7 is a company that puts dogs first amongst all else. Since the moment the first sale was made, spare funds and products have been routinely donated to good causes.


Everydaystray is a non-profit animal welfare organization dedicated to giving Bulgarian street dogs a second chance in life.

Petra with Clair and Neil, the two responsible operators of the Everydaystray shelter


We truly value the sustainable approach that is reflected in every aspect behind Everydaystray’s work. Unlike focusing only on short-term solutions, the team puts an emphasis to eliminate the root issues. In addition to providing neglected street dogs with basic along with necessary medical care and finding loving forever homes, they also place a focus on neutering programs and concrete educational work within the Bulgarian communities — all with the goal of preventing uncontrollable reproduction of street dogs and greater appreciation for dogs who guards properties and houses in mind.

Cloud7 founder Petra with the four-legged shelter residents

The dogs in the shelter getting the love they deserve from Clair

Neil walking the dogs

Puppies cuddling at the Everydaystray shelter


In 2019, Cloud7 launched the RESC7UE Collection in collaboration with renowned illustrators to raise funds for the non-profit animal welfare organization Everydaystray. You can expect to see many more premium products in this collection in the future.

Rescue to wear — the RESC7UE T-shirt „Heart“

Our RESC7UE Community: Franzi and Fina from @finathefoxx

RESC7UE T-shirt „Love“

The photography book Everydaystray with breath-taking photos by Robert Altermoser

Otto Jungebluth, a mutt with white as snow fur who was lucky enough to be rescued by Onedogisnodog from Cyprus six years ago, now lives with Cloud7’s very own founder Petra Jungebluth. Through the year-long friendship with the organization, numerous acquaintances and friends were able to give other overlooked street dogs from Cyprus new loving homes — amongst them is the illustrator by the name of Walter Glassof, who is responsible for two designs in our RESC7UE Collection. 

Founder Petra with her rescue dog Otto


If you would like to get involved, here is a selection of our trusted animal welfare organizations:

Our RESC7UE Community: Alina and Ginger from @gingipowers

Our RESC7UE Community: Bianca from @worraboutitlater