Sustainability through durable materials
A Cloud7 dog bed is designed to last at least a dog's lifetime. So while other beds out there needs to be replaced over time, Cloud7's dog beds are an investment from the start. Thanks to its robust features and innovative designs, it takes a lot for our beds to be worn out even with intensive use. We strive to only use environmentally friendly materials when possible and amongst all of them are organic cotton, hemp-cotton mix, vegetable greased leather and canvas. By doing this we assure sustainable uses of the oldest and most natural materials known to mankind.
The durability of Cloud7 products can also be seen through all of wearable dog coats. While traditional dog coats are often made of affordable sub-standard materials, ours are manufactured in a way that neither frequent washing nor regular wear will detract from their quality. The extra robust materials like tear-proof outdoor fabrics ensure that first signs of wear will not appear for the a couple of years.
These high-resistant materials means that fewer products are needed overall, meaning less consumption of valuable resources and therefore creating a positive impact on the environment. We believe and live by the words of ‚buy less and choose well‘ — a principle that is not only good for the dog owner, but also the dog and our mother earth.
Due to the environmentally friendly fabrics the Sleepy Deluxe Dog Bed was awarded the Eco Excellence Award in 2013. Additionally, the Dog Bed Dream was also awarded the German Brand Award for sustainability in 2020.
Exchangeable covers for each dog mattress
For the same reasons we would like to distance ourselves clearly from a throwaway society. If your taste should change or the outer material of the dog bed should show signs of wear despite its extraordinary durability, there is a suitable replacement cover for each of the mattresses – which are by the way sown with highly robust yarn. This allows your four-legged friend to continue using their same favorite bed, just in a different look.
If polyester, then preferably recycled
All fabrics used at Cloud7 must be of certain standards, with the Ökotex sustainable certification being our absolute minimum. To name a few, Kba-certified fabrics or GOTS-certified materials are also included in our list of materials used. Nevertheless, there are products in the range that are made from fabrics with a polyester percentage. This is due to the rapid fading of colors in natural materials and their non scratch-resistant surface. Therefore the use of polyester helps extend the life of a product by making it rather durable, softer and easier to care for. The plastic component ensures that the material dries faster and is ready for use again soon. However, since synthetic fibers such as polyester are usually not made of renewable resources, we have decided to use recycled polyester wherever possible. Its durability, very easy-care and energy-saving abilities are given a new life through this sustainable process. For this purpose, cleaned and subsequently melted plastic bottles are spun into yarn or are processed as a kind of padding into so-called Eco Down for our Alaska Dog Coats.
Another approach to sustainable dog products is timeless design. For us, it is a priority to create products that you can't get enough of. Cloud7 focuses on minimalism and clean lines, not to be part of a short trend, but to find its way into your life and that of your four-legged friends over a very long period of time; so changing your personal taste doesn't have to be a reason to reuse valuable resources that are needed elsewhere.
Short transport distances due to local production
While the dog beds and coats come from Poland, all collars and leads are handmade in Italy and Poland, too. The porcelain bowls come from Portugal, a large part of the fabrics are from Italy. The production chain is always kept as short as possible and 90% of the production is within Europe to avoid any unnecessary emissions. If, for example, fabrics made from recycled wool from India or recycled PET bottles from Asia are used, freight is transported by ship. The proximity to our main production facility in the north of Poland, which is less than 300 km away from the warehouse, enables us to have a constant exchange and regular optimization of our products and business relations. At the same time, being environmentally friendly is one of the most pleasant side effects we could wish for.
Furthermore, through the help of DHL’s GoGreen Climate Protection Program, Cloud7 was able to compensate a total of 498, 16 KG of transport-related carbon emissions and therefore was awarded the GoGreen certificate.
Fair payment of all suppliers and employees
In our opinion, sustainability also includes fair payment and treatment of all partners. Cloud7 focuses on quality instead of quantity. To ensure this, factors such as satisfaction, motivation and a sense of security pay a positive price. Most of our producers have been an integral part of the Cloud7 family since day one - the relationship with the main production site has lasted since the very first Cloud7 dog bed produced. Together, both sides were allowed to grow and learn that only long-term partnerships on fair terms with mutual trust will be crowned with lasting success. In addition, we regularly cooperate with fair trade companies in Bangladesh and certified sustainable productions in China. Thanks to an open corporate culture with transparency and flat hierarchies, we are able to retain employees for many years, support them on their career ladder completely independently of gender or age, and at the same time benefit from loyal, long-standing and happy team members, so that new colleagues only need to be trained as the company grows.
It is our imperative that neither humans, animals nor nature are exploited.
Support of sustainable projects
Cloud7 is committed to animal welfare from the very beginning. In order to not only contribute donations, but also to achieve long-term change, we are particularly proud of our cooperation with the non-profit animal protection organization Everydaystray, in addition to various sponsored dogs in Germany and Poland and the adoption of dogs in need from Cyprus and Portugal. Under the direction of Robert Altermoser -- now Clair Steele and Neil Pyatt -- a castration program for street dogs in Bulgaria was created in this way, in order to contain the problem of the continuous reproduction and the associated puppy extinction through lack of food and diseases, and thus to bring about a sustainable improvement in the living conditions for street dogs.